Moose Toys
Beast Lab // Original Score Composition
Original music composition for the Beast Lab advertising campaign by Moose Toys, created for both long-form and short-form releases across platforms including YouTube and Disney+. The score was designed to match the high-energy, experimental tone of the brand and translate consistently across multiple edits and formats. The campaign reached millions of viewers, and the Beast Lab brand was later acquired by MrBeast following a successful marketing launch.
Original music composition for the Beast Lab advertising campaign by Moose Toys, created for both long-form and short-form releases across platforms including YouTube and Disney+. The score was designed to match the high-energy, experimental tone of the brand and translate consistently across multiple edits and formats. The campaign reached millions of viewers, and the Beast Lab brand was later acquired by MrBeast following a successful marketing launch.
For the launch campaign of Beast Lab by Moose Toys, we composed the original musical score for the brand’s flagship advertisement. The campaign required a soundtrack that could capture the high-energy, experimental spirit of the product while supporting a narrative designed to excite younger audiences and build anticipation around the brand’s science-driven theme.
The brief called for a track that felt bold, playful, and cinematic while remaining adaptable across multiple campaign formats. The composition was built around punchy rhythmic elements, synthetic textures, and dynamic transitions to mirror the on-screen “experiment” storyline and maintain momentum throughout the edit. Careful attention was given to pacing and musical structure so the score could translate effectively across both short-form social edits and the full-length campaign version.
The final score was mixed and mastered to perform consistently across a wide range of playback environments, from mobile devices to large streaming platforms. The advertisement was distributed across multiple channels, including YouTube, social platforms, and Disney+, reaching a global audience and accumulating millions of views.
The project demonstrates how tailored music composition can strengthen brand storytelling, elevate production value, and create a memorable identity for a product-led campaign.
Watch the 30s short form here:
